One of the good things about social media is that once you have an engaged following, the traffic and attention you get from Facebook, Twitter and Google Plus can be counted on over time.
And not only that—it comes with other benefits, such as top of mind awareness, referrals, and more prequalified leads.
Social media is a powerful tool, and one that has proven its worth in the marketplace. Here are a few ways your business can take advantage of and maximize its benefits:
1. Publish Useful Content
Social media is all about communicating with humans, which means that your content will have to be optimized for your readers and not just for search engines. Note that Google rewards sites that routinely publish fresh and interesting content, and takes how many “likes” or “+1’s” a post received when it was shared online.
The more useful readers find your content, the more likely they are to become leads. When you create and share valuable content, you establish yourself as an authority in your niche. This is how you get your pages bookmarked and shared.
Furthermore, people link to and cite experts. When publishing content, familiarize yourself with your target audience in order to discover what kind of information will be most useful for them.
Another important fact to remember is: you need an actual stream of useful information, not dribs and drabs or even the occasional geyser. You will have to publish lots of useful articles, day after day. One or two good pieces are not enough to establish your reputation.
2. Post Frequently
Frequent posting helps to ensure that your audience sees your content. It is too easy for even the best content to be drowned out by the constant onslaught of information on the Internet. And, Google rewards website owners that publish new pages at least once per week (three times per week or daily will get even greater results).
Try not to overdo it, but post about once per day on Facebook and 1-5 times per day on Twitter, every weekday. Avoid posting the same content over and over again, as people get tired of it. Instead, mix it up with links, videos, and pictures.
3. Make Your Content Easy to Share
Fortunately, there are lots of tools for this available. Social sharing buttons can help to make the task of sharing much easier for your readers. This means that your articles are shared with a minimum of effort expended on your part. Instead of sharing content, you get to spend your time writing new stuff.
4. Engage Your Audience
According to Merriam-Webster, one definition of “engage” is to “get and keep someone’s interest.” In a social media setting, this chiefly has to do with commenting and linking as well as just generally being active.
Nowadays, people prefer to buy from businesses that make themselves available for interaction and are transparent about their weaknesses and mistakes. Being polite and professional can help you to make friends and build a fan base that trusts you.
5. Pay Attention to Your Profile
No matter which social networks you are using, the benefits you receive are dependent on the quality of your profile. Provide as much information as possible—especially links to your other websites.
The methods of doing this will vary from site to site, but your profile will be your identity to your audience and can be helpful in making a good first impression as well as driving traffic from those who check it.
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